OK so the Social Media Communication
course is over but I still want to keep the blog going. I must say I enjoy this
social media stuff. For those reading my blog posts, leave me feedback in the
comment column please. You may be wondering why I chose this business
name (Jeniffer Nanlal Book and Stationery Loft) and it is purely after many
attempts at a name that I did. Here is the story.
I went to get the business name approved
at the Ministry of Legal Affairs and had to do a name search to ensure no one
else had the business name I wanted before I could think of registering the
business. So I sat behind one of their computer console and searched for the
name Jenna’s Book and Stationery Loft, because that was the name I wanted for
the business at first. The “Jen” was from my first name “Jeniffer” and the “Na”
was from my last name “Nanlal”. I thought it ingenious, a combination of my
name, but it was rejected. I was deflated but decided I would try again.
On my second attempt, I decided to drop
the stationery in the name and go with Jenna’s Book Loft. That too was
rejected. I went back a third time with the name Jenna’s Stationery Loft and
again was shot down. This was getting to be frustrating and I needed a name
fast because I did not want to spend so many hours in the crowded office space
where there were long lines at the Ministry of Legal Affairs and it was so hot
anyway that I decided to just give up with the Jenna and just use my original
name. That did it! The name was accepted and I could move on to the next step
and get out of that hot space. Yay! I was elated.
So even though the name is a long business
name, I am proud of it, and besides, it can be abbreviated to JNBSL. My advice
to budding entrepreneur: be persistent; take your time and choose a good
business name; in fact, have a few handy in case one is rejected and be happy
with the name you finally end up with.
